Why are benefits important?
The days when salaries dictated the attractiveness of a company are over. Admittedly: A big number on the pay slip at the end of the month is still an important aspect for applicants.
However, other soft factors have long since come to the fore. The 2018 Employer Attractiveness Monitor by Splendid Research shows: 43 percent of younger employees (Generation Y and Z) would give up their salary to receive selected benefits. By comparison, only around 25 per cent of older Generation X employees are willing to forego benefits.
It is therefore no wonder that more and more young applicants and employees are looking at advantages and benefits and not just at the salary alone.
Read on: In this article we reveal current HR trends in finance.
On the offensive: Communicating benefits from the start
What does this mean for recruiters and HR managers? The right benefits already have an effect during the application process when searching on job portals, social media & co. If you only come up with standard phrases in recruiting and don't offer anything that is expected anyway (keyword: fruit basket), you won't even come into contact with candidates.
Therefore: Go on the offensive. Mention the benefits your company offers in job advertisements, your social media ads and in all recruiting campaigns. In this way, make your company interesting for potential applicants from the very first touchpoints.
10 Benefits that hit the mark
Advantages and benefits are not only exciting for potential new colleagues, but make the entire staff happy. We at Schulmeister Consulting know what employees value and present you with the most effective ten benefits.